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Marketing automation for travel industry

How to woo today’s traveler – The complete guide to marketing automation for the travel industry

Why do you need this ebook?

The past decade has been more transformative for the travel industry than almost all others. Travellers are mobile-first and expect a personalized multi-channel experience tailored to their interests and personality.

This guide serves as a go-to resource for understanding the user lifecycle of an OTA customer. It also serves implementation of real-life marketing automation use cases, picked up from global OTA giants.

Key Takeaways:

1. Current state of the travel industry
2. The needs and wants of today’s customer.
3. The online travel customer lifecycle.
4. Acquiring, Engaging, Monetizing, and Retaining customers.

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