Copyright © 2024. All rights reserved.
Meet us at eTail Connect West and learn how you can enable shoppers to browse and shop in email
Explore a New Way to Email for your Brand
Experience AI Agents & Shoppable Emails
Explore a new way to email for your brand
Meet us at FUTR North America and learn how you can enable shoppers to browse and shop in email.
Don’t forget to search, add-to-cart and spin the wheel in the email you receive
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GDPR
Copyright © 2025. All rights reserved.
Privacy Policy
GDPR
From Intent to Purchase in 7 Seconds: AI Agents in Action
AI Tech Demo:
Monday | February 24th, 11:35 AM
Pratik Bhadra
What to Expect:
A 10-minute live demo showcasing Netcore’s AI-powered technology
Presented by:
Netcore Presents
Now Streaming On
AI in Email Today: Helpful, Not Transformative
Andrew says most marketers use AI for copy tweaks, subject lines, and idea generation—not full email creation. Fully AI-generated emails exist but adoption is low because quality still falls short. For now, AI mostly speeds up workflows.
0:00– 08:33
Takeaways from This Episode
How EmailLove Plans to Add AI (Without Letting It Write Everything)
Their first AI feature is code optimization for lighter MJML output. Long-term: marketers upload briefs from Asana/Notion and get a solid first-draft email layout, images, links, structure, so teams start at 60–70% done without losing human creativity.
08:34 – 12:05
AI Backfires & Cringe Moments
Andrew shares how he used GPT + Zapier to send “personalized” replies—and many came back embarrassingly off-brand. They discuss real-world AI fails, risky auto-generated discounts, and why trust is still fragile.
12:06 – 17:37
AI Twins, Authenticity & Content Overload
They debate AI “twins” trained on your past work. Helpful or dangerous? AI could warp your voice or churn out generic slop. With platforms starting to label AI content, both agree human-created work still needs to stand apart.
17:38 – 24:52
Marketers’ Real Fear: Inbox Placement, Not Just AI Hype
Brands care more about deliverability and visibility than fancy AI. With Gmail/iOS summarizing or filtering emails, getting seen is harder. Quality content still beats gimmicks.
24:53 – 33:55
GET EARLY ACCESS
Experience AI Agents & Shoppable Emails
Netcore Presents
The Inbox Reality Check: A Conversation on AI & Email
33:56 – 41:15
Who’s Using Advanced AI? Mostly Small Brands.
Small Shopify stores adopt AI-generated newsletters fastest—they lack time and design resources. Enterprises move slowly due to risk, compliance, and brand concerns. Meanwhile, AI-spammy B2B outreach grows rapidly.
45:11 – 50:29
Global Differences: US Leads, China Leaps
US marketers adopt AI fastest; EU is cautious; LATAM/APAC trail. China, with super-app ecosystems, is far ahead in AI-driven personalization, automation, and live shopping.
Privacy, Power, and the Next 5 Years
They wrap with concerns about AI on every device, privacy, energy use, and looming regulations. Both hope AI enhances humans rather than replaces them—and plan to revisit the discussion in a few years.
50:30 – 54:29 (end)