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Expert’s Views: Avnish Anand, Co-Founder, CaratLane, on Why Personalization is More Crucial ...
With the markets gradually limping back to life again, businesses are realizing that a lot has changed. Customer expectations, buying behavior, and sent...
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Planning the present and future Marketing Strategies
All the economic crises of the past teach that the companies that are prepared to respond to the post-crisis situation, are the ones that not only prosp...
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How Smartech’s AI-led Personalization & Marketing Automation Suite Contributed to 18% o...
The Covid-19 pandemic has sent ripples around the world with most industries taking a major hit on their regular business. Government-mandated periods o...
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Expert Views: Banwari Lal, CEO of Carwale, on how AI-led Personalization Resulted in 70% Inc...
Personalization isn’t just another run-of-the-mill marketing terminology or strategy. Knowing that the AI-based personalization pay-off is massive, mark...
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The CMO Digest: Leading vs. Managing at the Time of Crisis
No manual could guide a leader through a crisis so disruptive and complex. But some stories impart lessons that could be valuable in times like these. T...
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The CMO Digest: How to Steer the Marketing Team with a Tight and Shrinking Budget
Talk about the world turning upside down. Before the virus outbreak, in the Gartner 2019-2020 CMO Spend Survey,, it was found that 86% of CMOs had repor...
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How Customer Data Platforms can Power D2C Brands Deliver Omnichannel Personalization
Don’t you as a marketer wonder sometimes that if data is the new currency how should you spend it wisely to get the best returns? Well, to start with, a...
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Android 11 – What Does It Mean for Digital Marketers?
Google has recently released the Android 11 developer preview with almost 100 new features and enhancements. This is an early baseline build for develop...
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Going Above & Beyond with Velvet Rope Marketing – Targeting Your Best Customer
We have established in our previous blog that businesses should treat their best customers, their prized possessions like royalty. Not all customers can...
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There has been so much buzz about personalization that everyone knows that it’s a game-changer to stay ahead in the marketing game. The only problem is ...