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Expert’s View: Kalpit Jain, Group CEO, Netcore talks about Embracing Contextual Engagement a...
2020 has been watching the unfolding of events that hadn’t ever happened before, and all the disruptions have led to more digital transformation in the ...
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Expert’s View: Lloyd Mathias, Angel Investor and Strategist, on the Positive Side of AI and ...
“The real risk with AI isn’t malice but competence. A super-intelligent AI will be extremely good at accomplishing its goals, and if those goa...
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Expert’s View: Rohit Srivastav, Head of Growth, Netcore, on Maintaining the Delicate Balance...
“The best marketing doesn’t feel like marketing”, says Tom Fishburne, the Marketoonist. When leaders and experts who have had long careers in marketing ...
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Expert’s View: TV Naarayan, Head of Marketing, PayPal, Talks About the Rise of Digital Payme...
Until a couple years ago, who would have thought that one could buy vegetables from the local vendor using a mobile wallet? But here we are, embracing d...
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Expert’s View: Iti Mehrotra on How 5Paisa Saw 3X Improvement in Customer Acquisition U...
BFSI sector has always been at the forefront of using technology and is known to be a digital pioneer. From SMS banking to app-based banking, win-back c...
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Expert’s View: Rahul Mishra, Head of Marketing & Communications, ShemarooME on Carving ...
India currently has 95 OTT platforms across video, music, podcast and audio streaming category. And the average time spent by Indian users on OTT platfo...
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Expert’s View: Ravi Santhanam, CMO, HDFC Bank, Talks About Digital Transformation & CX ...
Banking industry is one of the most competitive sectors in the market. Like in any other business vertical, here too, offering 1-to-1 personalized servi...
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Expert’s View: Ritesh Ghosal on Croma’s Customer-centric Initiatives and How to Scale ...
“Data is like the letters of the alphabet – the story has to be woven by the marketer” says Ritesh Ghosal, the Chief of Marketing and Insights at Croma,...
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Expert’s View: Ayush Agarwal on How Seniority Achieved 20% Revenue From Private Label ...
“Over time, the aim is to make the website module by module completely personalized for any given product you are searching for”, says Ayush Agarwal, co...
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Expert’s View: Divya Dixit on How ALTBalaji Uses Customer Data and AI to Predict and P...
One can’t talk about OTT platforms without mentioning personalization and recommendations. Ecommerce and OTT platforms have been heavily thriving on AI-...