Artificial Intelligence & Machine Learning

In this episode, Rajesh Jain speaks to Tapan Barman, co-founder, mihup, about “Conversational AI: Re-imagining the Human-Machine Interface” ...

The changing landscape of fashion and apparel shopping Let’s take a trip down memory lane and go back in time to the start of the last decade. Suppose y...

Click rates up by 34% and 90% sustained inboxing: How MakeMyTrip leveraged Netcore’s AI features of SLO and STO

Customer segmentation is not a new process for us, marketers. The general rationale behind market segmentation is to increase engagement, repeat sales, ...

As a digital marketer, you are constantly looking for ways to optimize your campaigns to drive impactful engagement and conversions with your customers....

As the chaos of pandemic continues to envelope our lives, people are now immune to the life in the new normal with digitization as the new rope to hold ...

“The real risk with AI isn’t malice but competence. A super-intelligent AI will be extremely good at accomplishing its goals, and if those goa...

Empowering data-driven marketers to consistently deliver differentiated customer experiences at scale across all channels; has always been our core mant...

BFSI sector has always been at the forefront of using technology and is known to be a digital pioneer. From SMS banking to app-based banking, win-back c...

“Over time, the aim is to make the website module by module completely personalized for any given product you are searching for”, says Ayush Agarwal, co...