Artificial Intelligence & Machine Learning

In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...

Let’s accept it; advanced personalization is the only way to stay ahead in your marketing game! But sadly, only about 9 percent of marketers have been a...

A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their targ...

We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...

Just like the idea of man flying high in the sky was inconceivable until airplane was invented, the concept of machines having the intelligence of human...

Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that ha...

Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...

In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part ...

Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.

Running a successful marketing campaign takes a significant amount of planning, skill, execution and a fair bit of luck. Let’s look at the finer parts o...