Artificial Intelligence & Machine Learning

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BFSI sector has always been at the forefront of using technology and is known to be a digital pioneer. From SMS banking to app-based banking, win-back c...
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“Data is like the letters of the alphabet – the story has to be woven by the marketer” says Ritesh Ghosal, the Chief of Marketing and Insights at Croma,...
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“Over time, the aim is to make the website module by module completely personalized for any given product you are searching for”, says Ayush Agarwal, co...
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One can’t talk about OTT platforms without mentioning personalization and recommendations. Ecommerce and OTT platforms have been heavily thriving on AI-...
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As per recent reports, by Post-COVID-19, the global ride sharing market size is projected to grow at a Y-O-Y growth of 55.6% from 2020 to 2021.The globa...
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Believe it or not, the global pandemic has brought a major shift in consumer behavior as well as brands’ perspective towards their consumers. Many brand...
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Raman Insights & Nudges: AI-backed Marketing Insights that Maximize Revenues and Custom...
In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...
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Let’s accept it; advanced personalization is the only way to stay ahead in your marketing game! But sadly, only about 9 percent of marketers have been a...
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Expert’s View – Ritesh Bhatnagar, CMO, U2opia Mobile, on Building a Strong Online comm...
A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their targ...
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Expert’s View:  Shwetha Iyer, Head of Marketing, Zee5, on Leveraging AI to Drive Innovation
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...