Artificial Intelligence & Machine Learning

BFSI sector has always been at the forefront of using technology and is known to be a digital pioneer. From SMS banking to app-based banking, win-back c...

“Data is like the letters of the alphabet – the story has to be woven by the marketer” says Ritesh Ghosal, the Chief of Marketing and Insights at Croma,...

“Over time, the aim is to make the website module by module completely personalized for any given product you are searching for”, says Ayush Agarwal, co...

One can’t talk about OTT platforms without mentioning personalization and recommendations. Ecommerce and OTT platforms have been heavily thriving on AI-...

As per recent reports, by Post-COVID-19, the global ride sharing market size is projected to grow at a Y-O-Y growth of 55.6% from 2020 to 2021.The globa...

Believe it or not, the global pandemic has brought a major shift in consumer behavior as well as brands’ perspective towards their consumers. Many brand...

In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...

Let’s accept it; advanced personalization is the only way to stay ahead in your marketing game! But sadly, only about 9 percent of marketers have been a...

A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their targ...

We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...