Senior Director Demand Generation

5-8 Years Full-time

Principal Duties and Essential Responsibilities: 

  • Develop and execute cross-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities
  • Prioritize and manage activities across channels, including email automation, Pay-per-click and Pay-per lead, display advertising, content syndication and promotion, virtual events, and more
  • Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns
  • Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly
  • Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies
  • Create and manage project budgets and report on ROI
  • Proactively collaborate with sales, product and operations teams to ensure that lead generation goals are aligned across departments
  • Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO
  • Build proactive website journeys leveraging Drift to inspire prospect reach out
  • Contribute to content creation, review and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.)

Minimum Requirements:

  • Minimum of 5-8 years of relevant work experience managing cross-channel, digital-centric marketing campaigns, ideally in enterprise software or SaaS marketing
  • Data-driven, versatile marketer with demonstrated capability to work in fast-paced, dynamic marketing environment
  • Experience using one or more leading Marketing Automation platforms (e.g., Pardot, Marketo), in conjunction with Salesforce.com
  • Experience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.
  • Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.
  • Strong project management skills, accustomed to working to a budget and within strict timelines
  • Tech-savvy and experienced with Drift, LinkedIn Ads, Roll Works, Influ2
  • Eagerness to experiment with and learn new skills and technologies
  • Excellent written and verbal communication skills