(Awards by MediaPost, a global influence in media, marketing, and advertising since 1996.)
Our heartiest congratulations to redBus for being named a finalist for the “Wildcard” Category. We’re thrilled that redBus is recognized for their creativity and courageous approach to innovation in email marketing. In this blog, we take you behind-the-scenes of this exceptional email campaign that impressed the Jury of the global email excellence award: MediaPost’s EIS awards 2022.
The combination of creativity and innovation that set the campaign apart.
redBus has booked over 220+ million trips via its website and mobile app and serves over 36 million customers in India and beyond. They deliver exceptional experiences across all customer touchpoints and are always eager to learn more about their customers’ preferences and desires.
They wanted to evaluate their own ongoing services and their customer preferences. They also wanted insights into their user’s awareness of the brand’s key features, and which add-ons their users were most interested in. So they mounted a cross-channel initiative that would optimize their communications programs.
redBus partnered with Netcore and developed a series of surveys powered by AMP emails that enabled users to enter key data points right there inside the email. These interactive, AMP emails were highly innovative. They made the experience more engaging, and worthwhile. Drop-offs reduced. Especially because there were no redirects to the website (to fill in form data).
Not only did this extraordinary AMP email campaign make its mark, but it also generated an 11.3x lift in survey response rates. If you thought creating an AMP email campaign that surveyed so many users would be complex, then you are mistaken. These campaigns were crafted and designed by redBus’ marketers themselves. They used Netcore’s easy-to-use, no-code, drag-and-drop editor.
The credit for the email campaign goes to:
From redBus: Rashi Gupta – Assistant Manager, Brand Marketing, Aman Kurl – Director, Brand Marketing, Pallavi Chopra – Sr. VP, Brand Marketing.
From Netcore: Anand R – Manager CSM; Alok Kumar- AVP Customer Success; Ganesh Rai – Product Manager; Santosh Valecha – Head of CS; Chaitanya Chinta – Head of Email; Kedar Parikh- VP, Product; Raghavendranath Gujarati- AVP, Email Deliverability; Matthew Vernhout, VP, Deliverability.
With Netcore Cloud’s help, 50+ global brands have rolled out interactive emails powered by AMP and achieved their goals. We help you set up and integrate AMP emails in as few as 10 days. You will find instant support for domain whitelisting, custom AMP design creation, and email delivery optimization to maximize your AMP email campaign’s ROI. Connect with us to understand how you can benefit from our expertise and experience.
For over 25 years, MediaPost has been a forerunner of the digital marketplace. It is the largest and most influential in media, marketing, and advertising. They provide news, blogs, and directories to help the community of more than 150,000 members plan and buy traditional and online advertising.
MediaPost’s EIS Awards recognize outstanding email marketing programs and initiatives that brands and their agencies undertake.