Actionable Analytics, Automation, ROI Attribution Modelling, and AI/ML – all on one platform
Email Marketing remains an evergreen, immensely credible, and profitable communication channel, with a wide reach. As digital marketing is evolving, so are the ways in which email is looked at as a marketing channel. Today’s marketers are taking a data-centric approach to track metrics associated with each email campaign to determine what content resonates with their audience, and what doesn’t. Intelligent marketing doesn’t just mean measuring and analysing data, rather it contributes to the attainment of key business objectives, like revenue.
A rich email marketing dashboard combines email data (sends, clicks, opens, conversion) with extensive processing and presents ready-to-be-consumed and actionable insights.
This post highlights the key features of Netcore Smartech’s New Email Dashboard. Out of the several questions marketers have, here are some of the most important ones that this dashboard can answer:
Can the dashboard tell me the email marketing ROI directly?
A big yes! Attribution is a wonderful thing. You spent X amount on the email campaigns for the Good Friday long weekend sale. On your email dashboard, you see it right there, the number of purchases and the revenue generated attributed to the email campaigns.
Can I measure my actual performance against my target?
Everything you do is outcome-oriented. You can define your email campaign goals against clicks and revenue. And then measure the actual performance against these targets.
How good is my subscriber growth rate?
There’s a natural decay of your email marketing list, and it expires by about 22.5% every year. Hence, it is always important to pay attention to growing your subscriber list and keeping it at a healthy size. This section in the dashboard is designed to help you know the rate of growth of your contacts’ database. The number of users added over a period of time and a comparison of the growth rate with that in the past can give you an idea of your lead acquisition rate.
Equally importantly, you get to know the Churn rate (Churn rate is the percentage of subscribers that leave your list in a given period of time ). A separate section shows how many contacts are unsubscribing from your emails, or the emails that are landing into spam folder or getting bounced.
Getting to see the open & click rates are okay. Basic stuff. Now you can see these metrics over a week or month or any duration you select. “Open rate 10.5% more than that in previous 7 days” or “Click rate 3% less than that in previous 7 days”. This clearly indicates what is working and what is not.Is the performance of my email campaigns getting better each day?
Is the performance of my email campaigns getting better each day?
Getting to see the open & click rates are okay. Basic stuff. Now you can see these metrics over a week or month or any duration you select. “Open rate 10.5% more than that in previous 7 days” or “Click rate 3% less than that in previous 7 days”. This clearly indicates what is working and what is not.
Overall, how are my email campaigns performing? Can I see the trend?
You send millions of emails to your subscribers every day, as part of multiple campaigns. To get a holistic view of their performance over a week or month or even daily, can be extremely helpful to deduce the trend.
When do my email campaigns perform the best?
Delivering right content at the right time is the mantra. Based on the user behaviour, advanced email analytics provides you insights into the best day, best time, and best day & time. If majority of your campaigns are opened/clicked during weekends, more so in 8-10pm window, then you know what your best day/time is!
Which links attract most clicks?
This is the best metric to understand the performance of email campaigns. It tells clearly the rate at which your contacts engage with your emails. This section provides a quick snapshot of the best performing links, so that you know which links to use more.
This dashboard provides ample actionable information for you to start analysing your email marketing campaigns and answer a majority of the questions you’ll get asked about the success of your email marketing. And as Netcore Smartech is rapidly embracing and leveraging the power of AI to build super interesting features such as Send Time Optimisation and Subject Line Optimisation, you can keep expecting smart enhancements to your dashboard.