9 Refreshing Email Newsletter Content Ideas
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9 Refreshing Email Newsletter Content Ideas

Published : July 3, 2020 | Updated : December 20, 2023

Have you noticed that your email newsletter subscribers get bored?

Don’t you think it’s high time that you get your newsletter skills right to increase customer engagement?

Suppose you have a great season coming up next month, but you are empty with creative ideas for your email newsletter.

To get better customer engagement, it’s time to breathe new life into your email campaigns!

Customer engagement in your email newsletter is an extremely important part of your email campaigns as it directly affects your email deliverability rate.

Since email newsletters are sent out to your subscriber base, let’s give them something interesting to remember your brand by!!

After 10 years of developing tools for professional Email and SMS marketing, we know this pain. That is why we share with you this list of email campaign content solutions.

You might want to check out tools such as Atompark for more detailed solutions and ideas.

1. Company news to delight email newsletter subscribers

Share the pieces of your brand’s success in the email newsletter!

You can attract the attention of the subscriber with the inner company news. It doesn’t have to be something big, like a long-awaited update. This may be some small thing, significant for you and pleasant for subscribers, such as:

  • Registration in the number of email newsletter subscriptions
  • Facebook Page number likes
  • Company Birthdays, etc

People love being a part of something bigger. Show that you are pleased with this fact, and thank the people who signed up for you. Make them happy with some gifts like it was done by ABTA — the UK’s largest travel association:

an example of thanking subscribers who signed up for you

Mind the structure of this email newsletter

  • the main emphasis on statistics – the number of Facebook likes
  • thank you, words

2. The List Of Ideas To Inspire People With A Good Deed In The Email Newsletter

A great way to increase customer loyalty and attract the audience is to show that your company is not a Scrooge obsessed with money but a brand that is not indifferent to the problems of the surrounding world.

“47% of people said they would be more likely to buy from companies that donated to a charity” The Forrester Research

Here Are Some Ideas For Example

  • Tell how your employees donated blood, but focus on why it’s important.
  • Talk about how you have sheltered pets in the office, such as a cat, for example. Focus people on the problem of homeless animals.
  • Show how your brand participates in city life and supports any local initiative.

Want a real sample? Look at the OneHope (California online wine company) email campaign:

sample of the 'OneHope' email campaign

Don’t forget about proofs – include snippets and images of charity fundraising events in your newsletter. And mind the intonation. It shouldn’t sound like bragging. Keep the idea – to encourage people to follow your example.

3. Intriguing Ideas Of New Announces Format In Email Marketing Campaigns

Add intrigue to the upcoming product update. Let people guess what it could be. The best variant to increase subscribers’ curiosity with interactive elements, such as Tom Raffield, Luxury British Lighting & Furniture Designer, did in his brand newsletter.

sample of adding intrigue to the upcoming product update

4. Pay attention to the user: The ideas of client stats in the newsletter

Summarize the user experience in personalized email newsletters. People like to feel special. The majority adore being at the center of attention.

A great way to give clients this experience is to sum up their key actions on the website and present this statistic in the form of an infographic.

Just look at Spotify’s (the digital music service) variant of this solution realization:

sample idea of client stats in the newsletter

Think over how you can adapt this idea to your business. Here are some variants:

  • For restaurants (online orders) — which dishes the customer love the most, how many times orders are placed
  • For e-store: how much money the customer saves on sales during the year.
  • For blogger — how many times a user has visited the blog for the past year, the top 10 articles they liked the most.

5. Customer Happiness Testimonials

Have you had an influx of positive feedback from your customers lately? Show that you are proud of your customers’ testimonials.

It could become a good habit to share the ones you like the most with the email subscriber base. Use the social profile of the author of the testimonial to let this person shine in the rays of glory).

“A study found customers spend 31% with businesses who have good client testimonials” Spectoos

Just look at the sample of this idea realization in the CodeCamp (a place for local software developers to come and learn from their peers) email campaign:

sample of this idea realization in the CodeCamp email campaign

6. How To Teach The Subscribers Right In The Email Itself

Sometimes you can sacrifice an opportunity to drive traffic to the website and provide people with all the necessary information directly in the email newsletter. Try to transform your email newsletter campaign into a fully-fledged guide on:

  • How to customize some of the features of your product;
  • How to get the most out of your service;
  • Performing step-by-step some life hacks, etc.

But keep the main idea — to give all the info right in the email newsletter, as Ben Collins (Google Sheets and Data Studio developer) did:

sample of giving all the info right in the email newsletter

7. Polls and Surveys in the email newsletter

Show people their opinion is important for you. It can be just one question or a survey to know your audience better. Of course, this interactive element should follow the main idea of your email marketing activity and fit the brand style.

Here are some variants of such questions:

  • Ask email newsletter subscribers what changes they want to see in their product;
  • Do they want to get more info about your office, employees’ lives?
  • Whether to write an article about New Year’s email campaigns or not?

Just have a look at how the WYR’s (a mobile app and social shortcut allowing its users to share and find information with their social network) implemented this idea in one of its emails:

example of allowing users to share and find information with their social network

Don’t make a user feel sad, share the results of this activity in the next email newsletter.

8. Email Marketing Campaign With Your Brand Goals, Ideas, And Plans

It’s a New Year and about time to think about your brand plans, hopes, and goals. But you could do more and share this information with your email newsletter subscribers. They can also tell you their thoughts about this email newsletter by sharing it on social media, for example.

I’ve got an example for you. Focus on the second part of this email newsletter sample from ReallyGoodEmails service:

sample of letting the readers feel involved in the company life.

It is not necessary to tell how you will achieve this goal. Just let the readers feel involved in the company life.

By using these refreshing content ideas, you can improve customer engagement with your email newsletters and boost your business results. Using a customer engagement platform will not only help in automating your email marketing, but will also save you time and help you reach more subscribers.

Here are some additional tips for improving customer engagement with your email newsletters:

  • Use clear and concise language.
  • Keep your emails short and to the point.
  • Use eye-catching visuals.
  • Personalize your emails as much as possible.
  • Use a call to action to encourage subscribers to take a specific action.
  • Track your results and make adjustments as needed.

By following these tips, you can create email newsletters that your subscribers will love and that will help you achieve your business goals.

Customer engagement platforms, tools, and solutions can help you automate your email marketing, personalize your emails, and track your results. These tools can make it easier to create and send engaging email newsletters that will help you improve customer engagement.

Wrapping Up

We hope you like these ideas. Choose your favorite one and strengthen it with a cool design. You know the power of animation, minimalist trends, and video in email newsletters.

That’s all. Now is your turn to wake up the readers with the bright emails of your brand in their mailbox.

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