Netcore

Color the Customer Journeys of Berger Paints with Impact That Lasts

By 2027, over 21% of revenue for offline-heavy categories like paints is expected to come from digital channels*. But for large legacy leaders like Berger Paints, digital demand often leaks between discovery, enquiry, and follow-ups.

The brands winning this shift? They're already engineering digital journeys that match their offline strength.

Trusted by leading brands worldwide

Bigbasket
TVS Credit
Asian Paints
Crocs
99 Group
Shriram Finance
Bigbasket
TVS Credit
Asian Paints
Crocs
99 Group
Shriram Finance

The Missed Stroke

Berger Paints deserves bold digital strokes - not fragmented funnels.

Paint service interfaces showing search functionality, email signup, and customer engagement flow

Great offline brand. Broken online funnel.

Berger's strong brand recall and dealer network don't automatically convert into seamless digital journeys.

Leads lost between ads, forms, and follow-ups.

Disconnected touchpoints and generic follow-ups allow high-intent homeowners and contractors to slip away.

Multiple stakeholders → zero unified digital view.

Marketing, dealers, service teams, and partners operate in silos instead of one growth engine.

Paint Your Success Story

Reimagine Berger's digital growth with our proven three-stroke approach.

From Browsers to Buyers

Asian Paints Services interface
  • AI-powered search that understands shade names, use cases, and local terminology
  • High-intent time-delay & exit-intent popups that assist, not interrupt
  • Gamified web message forms that increase enquiries without increasing friction

From Emails & Messages to Instant Bookings

Mobile kitchen renovation form showing instant booking interface
  • AMP-powered emails with 1-tap service booking - no redirections
  • WhatsApp journeys that continue conversations across enquiries, follow-ups, and confirmations
  • RCS offers that feel premium and brand-safe for a leader like Berger Paints

From Channels to True Omnichannel

Asian Paints Services chat interface
  • Identify the best channel for homeowners, contractors, and dealers
  • Personalize journeys across Web, App, Email, WhatsApp & owned channels
  • Deliver consistent experiences across devices and regions
Success Story
Asian Paints

India's #1 paint brand partnered with Netcore to modernize service journeys and eliminate digital friction.

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Key Challenges

  • Drop-offs caused by redirects from email to website
  • High friction in service appointment journeys
  • Email underutilized for high-intent conversions

Netcore Value

  • AMP emails with embedded booking forms - zero redirects
  • Pre-filled customer data to reduce effort
  • One-tap appointment scheduling directly from the inbox
400%
Increase in bookings
4X
Faster campaign execution
AMP Email Booking Demo
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Netcore's AMP powered emails helped us generate leads and drive higher appointments in a seamless manner without any redirections. We saw a 400% increase in responses on using AMP email and would highly recommend this to everyone.
Vignesh Rajagopalan
Ex-Brand Manager, Asian Paints

Your customers are already digital. Your competitors are accelerating.

Let's design Berger's next phase of growth - together.

Reserve Your Strategy Workshop Spot Today.